Even if you haven’t seen the new Netflix movie The Bird Box, you’ve probably seen the jokes and memes inspired by the film on the internet: Images of actress Sandra Bullock wearing the blindfold that’s an integral part of the movie’s plot.
Some are wondering whether or not all that online viral buzz was organic or just a clever marketing strategy by Netflix. Regardless, The Bird Box is being called “Netflix’s biggest hit to date.” But is it worth the hype?
I think the movie works because unlike a lot of gimmicky productions (remember Snakes on a Plane?) The Bird Box is well thought out and grounds its scares in human nature and psychological truths, not CGI and gory makeup effects.