A PR plan for the Prime Minister to sell her Brexit deal has been leaked. The government, however, claims that the document doesn’t reflect their thinking – but that’s clearly a lie.
A document seen by The Guardian and BBC is said to lay out a timetable for the rest of the month – starting with a cabinet meeting on Tuesday and moving on to a House of Commons vote on the final Brexit deal that is said to be taking place on the 27th November. That’s the crunch day – the day we find out whether the Prime Minister’s Brexit deal will really happen, which is why this leaked PR strategy gives us a valuable insight into the government’s thinking and plan to sell the idea to Parliamentarians.
The Guardian reports that the days in between the two dates are packed full of media events, and a number of supportive statements from cabinet members, including an announcement by Brexit Secretary, Dominic Raab, that the government has agreed to a deal with the European Union. The note reads:
“The narrative is going to be measured success, that this is good for everyone, but won’t be all champagne corks popping.”
Other events lined up for the rest of the month include a speech by the Prime Minister to the Confederation of British Industry, on the same day that the agreement would be put before a vote in Parliament. Junior ministers, the note says, will do regional media throughout the rest of the day. It even explains:
“Government lining up 25 top business voices including (CBI director general) Carolyn Fairbairn and lots of world leaders eg Japanese PM to tweet support for the deal.”
The plan would also focus on immigration, the NHS, and Northern Ireland, with “themed days” in the Commons that will essentially form a sales pitch to the country. There is even talk of Theresa May gracing Northern Ireland with her presence, in an effort to win over Irish PM Leo Varadkar. And to top it all off, it looks like the Prime Minister will be doing an interview with legendary political journalist and TV host, David Dimbleby.
Make no mistake, this is a well-thought-out plan to make the Brexit deal appear like a positive step for Britain – the kind of plan required for a deal that isn’t in fact good for Britain.