Dale Assman (pronounced Ossmen) of Melville, Saskatchewan wants to put his last name on his license plate, but the wet blankets at Saskatchewan Government Insurance (SGI) put the breaks on his idea, so there will be no Assman barrelling down the highway in the land of the living skies.
According to SGI spokesman, Tyler McMurchy, guidelines don’t permit license plates that the general public may find offensive, suggestive or not in good taste. Saying, “even if a word is someone's last name and pronounced differently than the offensive version, that's not something that would be apparent to other motorists who see the plate.”
Assman told CBC “It's my last name, I've always had it. I'm not ashamed of it. There's nothing bad about it.”
Being in control of thousands of pounds of steel, glass and plastic hurtling down the road at 110 km per hour is serious business, and not for the faint of heart or those easily triggered by license plates.
In fairness, SGI has been burgling fun all over the place. They’ve banned vulgar swears and sexually explicit plates. But they also banned cheeky and relatively tame words.
On the flip side, it’s fine to have a plate with a slogan that makes fun of the American president in Saskatchewan - despite an SGI regulation against political commentary on license plates.
Darren Lanigan has the word “Covfefe” on his plate. Initially, SGI banned the late night Trumpian twitter typo but relented after push back. Linage got his license plate which he said “sums up what's going on in politics down there,” referring to the U.S. He said “it's nonsense and this is just a perfect summation of the nonsense.”
I think Lanigan can have his plate and shouldn’t have had to fight for it. And so should Assman.
And once he gets his fancy new plate, I hope the Assman takes his car on a road trip from Climax, Saskatchewan all the way to Big Beaver, Saskatchewan!