July 27, 2015

The Rebel now outranks Macleans.ca -- after less than six months (and no government subsidies)

Ezra LevantRebel Commander

The Rebel is now one of the top 1000 websites in Canada!

That means our little site, created five months ago in my living room, is ranked higher than Macleans.ca.

That's Canada's oldest magazine. They're owned by Rogers and get $1.5 million a year in government subsidies.

That's more than our entire budget, but we're already ahead of them.

I'm grateful to all of you for supporting us. We're the only really independent, contrarian, conservative voice in Canadian media and I know you appreciate that.

We haven't met our payroll through government grants. It's all because of our generous supporters and donors like you. You can donate to keep The Rebel growing by clicking here

And I want to thank our team: Brian Lilley, all our contributors like Gavin McInnes, and the behind the scenes folks who bring their stories to you on our website.

Stay tuned: In the weeks ahead, I'll be sharing our plans for the future, which include building our own Rebel studio!

Thanks again for making The Rebel's success possible. If you'd like to contribute, even a small amount, please visit our crowdfunding page! Let's see if we can crack the Top 500 some day soon.

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commented 2015-08-01 20:24:44 -0400
I don’t even own a computer, I do this on my cell phone.
commented 2015-08-01 20:23:21 -0400
Jimmy why are you hacking on me for I was just agreeing with you . You don’t have to be so defensive. I don’t watch a lot of T.V. So I don’t know what the hell telefilm is, I don’t like to waste my time on most of that drivel. Sorry
commented 2015-08-01 11:21:25 -0400

No problem at all. We can all get along despite opposing views. Have a great long weekend.
commented 2015-08-01 10:41:51 -0400
Jimmy, Thank you! Your very well answered post to my question was what was needed.

That answer showed me that you can be very open and respectful.
I hope to see you in other posts.
commented 2015-08-01 01:57:20 -0400
By the way – the Ezra stuff begins at the 14 minute mark.

Jesse Brown completely nails Ezra.
commented 2015-08-01 01:51:15 -0400
That was beautiful and Jesse Brown is right – nobody cared about this except Ezra and his minions. Ezra was DESPERATELY trying to make this a huge story and the response from Canada was – who gives a shit.

It was hilarious that Ezra has been bugging Jesse to cover The Rebel and their internet ranking. Yes, Ezra wants attention.
commented 2015-07-31 15:52:41 -0400

And clearly you don’t know what the fuck you are talking about and don’t understand how the entertainment/media industry has worked in Canada for DECADES. Conservatives have been taking advantage of government funding and tax credits for as long as it has existed, because it’s needed. And Canada needs to have a thriving entertainment industry to showcase to the rest of the world. Do you understand this?
commented 2015-07-31 15:47:16 -0400

I don’t have a problem with The Rebel existing, but they should be called out on bullshit, hyperbole, fear mongering, fake outrage and manufactured drama, which The Rebel is full of. The conservatives that post in the comments section are certainly not going to do that – so Terry and myself among others are here to debunk what Ezra and Brian try to sell or pass off as being newsworthy.

The problem is that Ezra presents his opinions as being fact and they clearly are not if you do a little digging, but many people here are just taking his word for it. So having said that, there NEEDS to be a liberal response here, especially since Ezra is not going to hire any liberals. Do you really want The Rebel to just be a conservative bubble?

People do attack me and make insulting comment right from the get go – but it doesn’t bother me at all, so I don’t really care. To me, it’s just fun back and forth banter and good ol’ fashioned ribbing. I think people here shouldn’t take things so seriously.
commented 2015-07-31 15:46:11 -0400
Right on 10-4 full of knowledge and subsidies info, you city folks know all the ins and outs
commented 2015-07-31 15:26:29 -0400

It’s clear you don’t understand how the entertainment and media industry works in Canada and how pretty much everything gets government funding or uses tax credits or else they wouldn’t get made. From every Canadian film to TV show to music, art, dance, etc. Do you know what Telefilm is?
commented 2015-07-31 15:11:11 -0400
Boy the unmitigated gall of SNN not to take subsidies. Thanks for the heads up guys you’ve now got a new convert to the ranks of the " useful idiot ". I mean why not give in to all the tax funded programs out there. Let those stupid conservatives pay for everything from abortions to starving artists. Why work so hard at being a rebel when one can just give in to the state taking care of us. I feel so liberated!!!!!! I’ve been oppressing myself into thinking I have to make my own way through life from hard work, when I just have to give in to the collective and ride the socialist wave. Thanks again fellas, to hell with the rebel I’m going to apply for welfare!!!!!!!!!!
commented 2015-07-31 15:05:27 -0400
Hello Terry and Jimmy,
I don’t understand 100%, why you two are so hard on the Rebel Media Group?
If you believe in free speech and opinions. Then why are you attacking every person that is on this site?
Terry you are wrong! (Here my free speech coming out). There is a large following on this site. Yes! You are correct, they are Conservative minded.
But is that a bad thing?
You and Jimmy have such a problem with this site… Well why don’t you both stop coming to the site, then maybe you won’t get so upset.
Most of the people I have noticed that are on this site, including myself. Are venting their frustrations and having a good debate.
YES, you are correct in saying that we are following and listening to Ezra and Brian. But we are still humans and we can decide if we agree or don’t agree. All I see from you and Jimmy is consent verbal abuse to anyone that has a different view. Well I thought that is what Canada has built it’s self on! A different view has created a very strong country and a proud one. I see things from Jimmy that just makes me mad.. But I do try to communicate on a respectful level. I say thing like Sorry, or I agree with that statement. I even have discussions with other Crazy Righties like me.

We all can’t agree with everything.
But all I see from you two, is abuse, bashing, calling people idiots, saying they have no IQ because they believe in something you don’t.
Then you accuse the people on this site, that we are narrow minded, and think from are asses.
Not once has anyone just up and attacked you first. You always attack someone, and then it gets the ball rolling everyone starts in the conversation. Then the abuse just keeps building.
You two really need to stop and look in the mirror, before you keep bashing people.
Just like this post.
I’m not bashing you… I’m just trying to figure you two out?
Are you both attention seekers or what?
Or are you two truly leftist and will fight for the left?

What ever it is. I really hope to have a good debate with you in the future. I also promise not to attack your IQ or be verbal against you. I will defend myself if you start on me verbally.
Have a great day and see you on other posts.
God Bless Canada….
commented 2015-07-31 12:58:16 -0400

That seems to be the general stance of conservatives – be it in Canada or America. We don’t need no steenkin’ subsidies…until they desperately do and then they are all for it.
commented 2015-07-31 12:29:48 -0400
“At first, when they imagined the station would be a blockbuster success, they mocked the very idea of mandatory carriage.”
Actually, Theo is mistaken there. The original license application contemplated mandatory carriage. The reaction was so incredulous that Quebecor scrambled backward and declared they didn’t need no steenkin’ subsidies. They revived the pitch when their first license renewal approached, with Kory Teneycke declaring that the network was facing “a death sentence” without support.
commented 2015-07-31 12:08:15 -0400
I am also glad that Theo covered the mandatory carriage issue – first against it and then for it when the station was tanking.

“As to the mandatory carriage issue, whereby Sun pleaded with the CRTC to force subscribers across Canada to pay for the channel, it cannot be said often enough that Peladeau et al. took directly opposing positions on this matter as it suited their purposes. At first, when they imagined the station would be a blockbuster success, they mocked the very idea of mandatory carriage. When it became clear, however, that no amount of Suzuki-bashing and Justin Trudeau prizefights could save the enterprise, they insisted it was unfair not to grant Sun a guaranteed income stream, on the risible basis that CBC and CTV had received similar treatment decades before. It wasn’t honest, and it is astounding that Peladeau and Sun management could undertake such a blatant reversal without a trace of irony."
commented 2015-07-31 11:46:23 -0400

Sadly, you are right.
commented 2015-07-31 11:27:08 -0400
What’s depressing, however, is that this narrative will make no difference whatsoever in the perception of true believers. Ideology trumps reality here.
commented 2015-07-31 11:23:13 -0400

Thank you so much. I really wanted to read this and now that I have – I totally understand why Ezra deleted it. The reason? Theo had the balls to tell the truth about why Sun New Network failed and Ezra can’t have that, because it’s goes against the agenda that he is trying to sell – Sun News Network being some sort of victim in the media industry. It can’t be that Sun News Network was complete shit.

Or as Theo said: The simple truth is that Sun News was mind-bendingly bad television. Simply put, if Sun were good, people would have watched it. The channel was available in 5 million homes, yet garnered only a few thousand viewers.
commented 2015-07-31 10:43:44 -0400
Jimmy: it IS out there in Google cache. I respect the right of the Rebel website to control what does and what does not appear on their site, so I will not publish a link. However, if you google the phrase “the finished product was lousy television, even by Canadian standards”, you’ll find it.
commented 2015-07-31 10:35:48 -0400
JImmy: I don’t know, it may be out there in Google cache somewhere. Pity; it was very funny, very honest, and quite insightful. A handful of people here saw it before the site pulled it down – I can’t remember whether Rick was one of them or not.
commented 2015-07-31 09:03:01 -0400
@token: “Yes, it is a niche market they’re in. You know, it just may be possible that they’ve thought of this?”
It’s certainly possible, which is why I prefaced by comment by saying I’d love to see their business plan. But I seriously doubt it. SNN made some terrible assumptions at their launch in terms of their market and potential, and they crashed; and frankly, Ezra doesn’t have the business smarts of a Péladeau. He is an ideologue/pundit, not a strategist or a business guy.
" It really doesn’t cost that much to run a website like this. That’s the issue."
Four words: payroll and fixed costs. You’re right, the initial capital investment is relatively low, and as long as you stick with single shot talking head segments, you can sustain an operation without much expansion. But real sustainability requires growth, expansion, diversification, which means staff, which means a payroll, which means a steady and completely reliable revenue stream. Ezra’s ebullience, post SNN nostalgia and the passionate nature of the Rebel readership will get you so far, for a short time. But that’s it.
The other possibility is corporate or political sponsorship, which may or may not be happening already. But that means saying goodbye to even the current thin pretense of objectivity that the Rebel clings to.
“It’s way, way too early to write them off.”
Sure. But I like going on record with testable predictions. When SNN launched, I predicted that they would last through ONE license renewal cycle, then quietly fold. I was right. Wanna see if my mojo is still working.
“Maybe it’s my memory. Got any examples?”
Well, I think it’s primarily dog-whistle stuff, much of it in the tone of reportage on stories to do with same sex marriage, Trinity law school, Premier Wynn, the Boy Scouts of America’s decision to allow gay leaders and so forth.
commented 2015-07-31 00:00:54 -0400

If The Rebel actually deserved praise, I would have no problem giving it. A day after Ezra posted this, Macleans was ranked higher than The Rebel. Maybe you should hold off and compare the stats for a whole month for consistency – before you pat yourselves on the back.
commented 2015-07-30 23:37:53 -0400
Nice job of carpet bombing the rebel guys, feel good? Proud lefties you are! I would hate to see how you praise your kids when they bring home a good report card … Lol
commented 2015-07-30 22:46:35 -0400

Does Theo’s article on SNN still exist somewhere or due to The Rebel’s censorship – is it gone forever?

commented 2015-07-30 22:45:00 -0400

You do realize that many conservatives absolutely hated SNN right? It wasn’t news – it was Jerry Springer both in the combative nature that repulsed people and with the production values.

I don’t deny the sources I mentioned lean left – the point is The Rebel could be around for 20 years and they won’t be competitive against POPULAR media sources like The Huffington Post, The Toronto Star and the CBC.
commented 2015-07-30 21:37:34 -0400
Terry & Jimmy: you both are saying the same thing, as far as I can tell. The only difference between what you’re saying and what everyone else here is saying is in the predictions. Yes, it’s a new, and struggling organization. Yes, like most people, if a golden opportunity showed up for either one of the proponents they would likely take it. Yes, it is a niche market they’re in. You know, it just may be possible that they’ve thought of this? Do you have any idea what the direction of any of the new people coming on board is? I know Ezra’s specs call for conservatives, but I suspect the top criteria will be some form of rebelliousness. Your dire predictions of failure may be correct, but not likely. It really doesn’t cost that much to run a website like this. That’s the issue. The demand is for growth, and that’s what takes money. I don’t know if they’re going to be able to do all the things they want to in the next year, but I’m pretty sure the site will still be up. I don’t know what their long term plans are, maybe they like being in this particular niche. Or, maybe they’re going to get some alternative points of view on board and attract a larger audience. You know, even if they do slip to over a thousand and behind MacLeans, or whomever, they still command a significant market with those kinds of numbers. They’re bound to attract some advertisers sooner or later. They probably don’t have much of a marketing department at this point. I like them because of their enthusiasm, and I’m sure there are others out there who agree with me on that. It’s way, way too early to write them off.
Now, Terry, I’ve got an issue with something you said. You say theRebel "regularly and aggressively attacks large portions of their market (Muslims, gays and Aboriginal Canadians). Muslims, sure. Aboriginal Canadians, well, it depends on your definition of “attack”. The repeated call here is for elimination of race based policy, the Indian Act, and the reservation system. Some would say that’s a good thing, some would call it an attack. Then there’s the gays. I can’t recall any examples of homophobia on here. Maybe in the SNN days, some reference to Wynne being a lesbian, but I can’t think of a particular incident or quote. Most of the things I’ve seen here are homosexual – friendly. Of course, that depends on whether you say supporting a mayor of a major city’s decision to not attend a pride parade is homophobic or just supporting an elected officials’ right to choose his own agenda. I’ve always had the impression that these guys support gay rights, as long as it doesn’t interfere with anyone else’s. Maybe it’s my memory. Got any examples?
commented 2015-07-30 19:22:10 -0400
“as were those lefties lined up against SNN
Rick, out of curiosity, did you read Theo Caldwell’s piece on this site about why SNN failed?
commented 2015-07-30 16:09:42 -0400
“The Rebel will close at some point – sooner or later. It’s not going to become competitive against the CBC and Toronto Star or even Huffington Post.” Ah. Lefties salivating at the thought of dragging down another “right wing” organization as were those lefties lined up against SNN. As for being competitive, the organizations mentioned are all indentifiably leftist by their bias. Reality is they are fighting what I consider a losing battle against the volumes of information available for all to access on the internet. Hard to control the message then, eh?
commented 2015-07-30 09:52:19 -0400
Congratulations Ezra, Brian, Gavin and the rest of the great Rebel team. When you have something worthwhile to offer you will have a built-in audience. “Build it and they will come.”
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