April 22, 2018

The shallowest generation: “Self-obsessed” Millennials drive uptick in cosmetic sales

David MenziesMission Specialist


Tom Brokaw’s book The Greatest Generation was packed with profiles of Americans who grew up during the Great Depression, and went off to fight in World War II or contributed to the war effort on the home front.

Then there are the Millennials

A recent piece by Joanne Richard in the Sunday Toronto Sun headlined, “Smile for the phone” with a deck that read: “Selfie-obsessed millennials fuel makeup sales” caught my eye.

The story illustrates how the Millennial route for beautification is just too much but it’s certainly been good for the beauty biz. Apparently, the Canadian prestige beauty industry grew by almost 10 per cent last year, with makeup being a major driver of the growth.

And it’s not just the ladies – Millennial men are also going for lip gloss and eyeliner.

What happened to the days when a dude would dream of acquiring a kick-ass muscle car as opposed to pining for a shopping spree at Sephora?

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commented 2018-04-24 03:14:25 -0400
Hahahaha hahahahahahahaha
Paul… that is so true and that’s what makes itbloody hilarious… Can you imagine what a 45-year-old overweight tranny who has to shave twice a day looks like standing at a bus stop… David Menzies no insult intended but when I saw you dressed in a halter top with a wig on this is exactly the image that came to mind when I read Paul’s post.. wisdom comes with age and perhaps with age the transgender generation will understand what a waste their lives have been.. no children no grandchildren just wrinkles and nobody who wants anything to do with them.!!
Too funny.
commented 2018-04-23 16:56:52 -0400
This is the “everyone gets a trophy” generation. Just wait until the “tranny” generation gets a little older.
commented 2018-04-23 09:38:24 -0400
David – forget about muscle cars, a lot of the millennials don’t even have a driver’s licence! But many are finding out that to get a job in some industries they will have to obtain one. For me getting a driver’s licence represented independence and freedom! It’s sad that the “climate guilt” has reached to this level of idiocy.
commented 2018-04-23 01:22:42 -0400
I wonder if Justin gets his Anus Breached? Ooops Bleached , silly me.
commented 2018-04-23 01:21:44 -0400
Even odder is the fact that they have less reason to think highly of themselves. Just blind vanity and self importance.
commented 2018-04-22 21:18:47 -0400
All these odd fellows are just following their leader, Justin, that is, who uses all this kinky stuff. Bet he even puts curlers in his rectal hair, he likes curly Butt’s.
commented 2018-04-22 20:47:59 -0400
I have some difficulty understanding some of the directions masculinity has gone recently but then again there have been times in the past when some classes of men had a lot of time and money that they chose to spend on adornment. It creates a rather amusing picture to imagine a mechanic coming out from under a car after such a careful prepping of the face. Nothing,however, not even as a joke would be beneficial about another world war. That was perhaps not the best of comments to make. I realize it wasn’t meant as a serious suggestion but to many lives have been lost or affected by war.
commented 2018-04-22 19:42:09 -0400
Are you suggesting, Paul Givens, that we ignore reality, sort of like the screaming brats that grew up to be these millennials?
commented 2018-04-22 17:21:13 -0400
This is not the way to get millennial readers or subscribers. Don’t shoot yourself in the foot.
commented 2018-04-22 16:46:10 -0400
To say nothing of the booming sale of “selfie sticks”?