Tom Brokaw’s book The Greatest Generation was packed with profiles of Americans who grew up during the Great Depression, and went off to fight in World War II or contributed to the war effort on the home front.
Then there are the Millennials…
A recent piece by Joanne Richard in the Sunday Toronto Sun headlined, “Smile for the phone” with a deck that read: “Selfie-obsessed millennials fuel makeup sales” caught my eye.
The story illustrates how the Millennial route for beautification is just too much but it’s certainly been good for the beauty biz. Apparently, the Canadian prestige beauty industry grew by almost 10 per cent last year, with makeup being a major driver of the growth.
And it’s not just the ladies – Millennial men are also going for lip gloss and eyeliner.
What happened to the days when a dude would dream of acquiring a kick-ass muscle car as opposed to pining for a shopping spree at Sephora?