Now, social justice warriors say they have been triggered... by a toilet paper ad.
An advert for luxury black toilet paper in Brazil has been branded racist after it starred a famous white actress and used the slogan “Black is Beautiful”.
The company Santher dropped the term, which was famously used by South African anti-apartheid campaigner Steve Biko and other activists since the 1960s, after it drew outrage.
The advert showed actress Marina Ruy Barbosa, naked apart from the black toilet paper wrapped around her.
“People died so that this expression could be revered until today," Rio-based writer Anderson França wrote on Facebook.
"People continue dying and this expression is more important and vital than never before. But in Brazil if you key in #blackisbeautiful you are going to find ass paper.”
His post has been shared more than 2,700 times as anger spread on social media.
"In Brazil #Blackisbeautiful is not a cause, it is now toilet paper. Where do black lives matter?," one Twitter user said.
Triggered by a toilet paper ad?? Give me a break!
This is a new level of crazy, even for the left. This ad has nothing to do with skin color, it's simply trying to let people know that the toilet paper being sold is black. Given the fact that most toilet paper rolls are white, it's important that Santher let consumers know that their product is unique. I guess companies can't even say the word "black" anymore without being accused of racism!
What do you think about this? Sound off in the comments section below!
Using either term to describe people is the very worst kind of stereotyping.
http://nationalpost.com/news/canada/halifax-music-fest-apologizes-for-overt-racism-at-polaris-winners-concert
The Halifax festival says the incident involved a white volunteer photographer and several white audience members who reacted negatively when Pimienta invited “brown girls to the front” during her Oct. 19 show.
What about all those SJW who complained that TP is only white?
Give it a rest. World: grow up.
Does he really want the answer?
asked why I replied ‘cause I don’t like drinking my coffee black’….WHAT DID YOU CALL ME he replied to which I laughed and said ‘well never mind then. your obviously busy. I’ll just drink my coffee black!
The glares were palpable and the people I sat with were aghast! I felt very angry and violated but remained calm with a smile on my face and finished my breakfast……gave no tip and will never eat at I-Hop again
White is the colour of power , intelligence, and forward thinking. Using white toilet paper is the one and only chance you have of integrating white into your life.
Use it or lose it !
If You do not use black toilet paper, are You a Racist?
It’s a strange strange world we live in….
The word is so over used it no longer means anything.
Tie for some companies to stand up and swing back.
How boring.
John Zealand, I agree!
I truly don’t think I can take anymore of this crap….