You can’t go anywhere in Toronto these days without happening upon billboard ads from Toronto Hydro stating: “Sustainable is also profitable.”
What’s the point of this “sustainability” ad campaign? And how much did it cost?
I made a few phone calls in an effort to find out and ran into the standard inefficiencies of a bureaucracy.
Yet again we see the folly of a utility that is a monopoly, paying for an ad campaign.
For Torontonians, it’s made all the worse by the fact that they’re already paying shockingly high electricity rates.
And so it is that Toronto Hydro runs flashy albeit cryptic ad campaigns that specialize in virtue signalling.
How about this as a concept Toronto Hydro? Next time you feel the need to run a costly and useless ad campaign, why not simply offer rebates to your customers instead?
It’s bad enough that Toronto Hydro is a monopoly. It really shouldn’t do everything in its power to be an abusive monopoly as well.