May 04, 2018

Toronto Hydro “splurges” on virtue signalling campaign: What’s the point?

David MenziesMission Specialist

 

You can’t go anywhere in Toronto these days without happening upon billboard ads from Toronto Hydro stating: “Sustainable is also profitable.”

What’s the point of this “sustainability” ad campaign? And how much did it cost?

I made a few phone calls in an effort to find out and ran into the standard inefficiencies of a bureaucracy.

Yet again we see the folly of a utility that is a monopoly, paying for an ad campaign.

For Torontonians, it’s made all the worse by the fact that they’re already paying shockingly high electricity rates.

And so it is that Toronto Hydro runs flashy albeit cryptic ad campaigns that specialize in virtue signalling.

How about this as a concept Toronto Hydro? Next time you feel the need to run a costly and useless ad campaign, why not simply offer rebates to your customers instead?

It’s bad enough that Toronto Hydro is a monopoly. It really shouldn’t do everything in its power to be an abusive monopoly as well.

Comments
You must be logged in to comment. Click here to log in.
commented 2018-05-05 22:20:55 -0400
Andrew Stephenson no one has a problem with immigrants , the phony refugees are not that. Quit using that term when it does not apply to make it out like we are bigots when you are the true bigot.
commented 2018-05-05 13:29:05 -0400
- So a very expensive add campaign that doesn’t mention what it’s actually for & what it’s actually for is rather pointless. It sounds like something the government or one of their cronies would come up with. It must be the right move though – just look at how much the Hydro execs get paid to come up with this brilliance. I wonder if any of them have in-laws in the advertising business.
commented 2018-05-05 11:02:15 -0400
Andrew Stephenson the fake PhD, why don’t you put up the extra 3 cents for every Toronto Hydro customer and put your money where your mouth is? You would be hard pressed to provide proof of just one customer that agrees with you (not including your other Gordo Steele aliases.) Oh, that’s right, you never provide proof of anything you claim, especially that ludicrous insulting statement that you hold a PhD.
commented 2018-05-05 09:06:54 -0400
ANDREW STEPHENSON commented 16 hours ago
I’d say it’s worth the extra three cents on your bill to watch conservatives melt down. They hate being reminded that they’re obsolete, and utterly dependent on monosyllabic slogans from leaders barely more intelligent than they for salvation.
_______________________________________________________________________________

And speaking of monosyllabic leaders:

https://www.youtube.com/watch?v=oIuHzFbmJZs

Andrew, you make this so easy.
commented 2018-05-04 19:14:22 -0400
“Sustainable” is code word for “Wynne”. The Hydro ad campaign is basically a taxpayer funded way to re-elect Liberals. Those that hate their power bills the most, will vote for Ford/PC. So Wynne’s deceptive move to get Hydro to advertise how great they are, lowers the animosity towards them and thus keep some of the swing voters in her camp.
commented 2018-05-04 18:53:30 -0400
Canada will be fine, it’s always been a country of immigrants. I’m far more concerned about distracted drivers than terrorism.
commented 2018-05-04 18:29:58 -0400
ANDREW STEPHENSON,
NEED I REMIND YOU THAT UP UNTIL THE FOREIGN MONEY FLOWED IN ALONG WITH THE FOREIGN INTERFERENCE IN OUR ELECTIONS AND THE PROMISE OF LEGALIZED POT FROM PSYCHO BOY, THE LIBERALS WERE VERY MUCH OBSOLETE- OH AND THEN THE PICTURE OF THE LITTLE BOY HAVING DROWNED AFTER FALLING OUT OF HIS OWN FATHERS MIGRANT BOAT AND THE FALSE CLAIM OF THEM HAVING BEEN DENIED REFUGEE STATUS TO CANADA, WHEN PSYCHO BOY CAME TO THE RESCUES AS HE PLAYED THAT
LIE TO THE HILT WITH HIS PROMISE TO BRING IN THE ENTIRE ISLAMIC WORLD, NO QUESTIONS, NONE DENIED, NONE REMOVED- NOT EVEN TERRORISTS! THAT IS WHAT BROUGHT THE PSYCHOPATH AND HIS ANTI CANADIAN ISLAMIC REGIME IN AND SO YOU KNOW, IT WAS AN ILLEGAL ELECTION !!! 2019 IS SHAPING UP TO BE THE SAME AS TRUDEAUS ILLEGAL PARASITES/CRIMINALS,/ TERRORISTS ARRIVE EVERY HOUR OF EVERY DAY AND BEING COMPLETELY PROVIDED FOR AND THE BIG TAX FREE CHEQUES ROLLING OUT NOW FOR EVERY ONE OF THEM WITH TRUDEAU NOW MAKING CERTAIN THEY ALL WILL BE ABLE TO VOTE IN 2019 – FOR HIM OF COURSE AND THEY WILL AFTER ALL HE HAS DONE FOR THEM WITH OUR MONEY AND COUNTRY!!
I sure hope you don’t have any small children or grandchildren because they aren’t going to have a country of their own nor will they have anywhere to run as there is NO CANADA OUT THERE FOR THEM SINCE YOU AND ALL THOSE BRAINDEAD LIBERAL CULT MEMBERS LIKE YOURSELF HAVE GIVEN OUR /THEIR COUNTRY AWAY TO THE WORLDS TRASH!
HOW DO YOU SLEEP AT NIGHT??
BTW , YOUR MELTDOWN IS JUST AROUND THE CORNER WHEN IT FINALLY TURNS FULL CIRCLE ON YOU AND ALL THOSE JUST LIKE YOU AND YOU CAN NO LONGER IGNORE WHAT YOU HAVE DONE TO CANADA AND THE FUTURE OF WHAT IS LEFT OF WE CANADIANS!
SOUNDS TO ME LIKE YOU AND TRUDEAU ARE OF LIKE MIND. NEITHER OF YOU ARE ACTUAL CANADIAN AND I WOULD BE WILLING TO BET NEITHER OF YOU COME FROM THOSE WHO BUILT THIS COUNTRY AND LAID THEIR LIVES ON THE LINE FOR IT AND US! I HAVE COME FROM THOSE HERO’S AND IT WAS MY COUNTRY BUT NO LONGER IS IT ANY COUNTRY SINCE TRUDEAU REMOVED THE BORDER LAWS INCLUDING IMMIGRATION/REFUGEE/ILLEGAL/TERRORIST LAWS! IT IS A FACT THAT IF YOU DON’T HAVE ANY CONTROL OVER YOUR BORDERS, YOU ARE NOT A NATION! CANADA IS NOW TRUDEAUS PLANNED POST NATIONAL, GLOBAL, THIRD WORLD WELFARE DUMP WITH WE DUMB CANUKS PAYING ALL THE BILLS AND SOON WE WILL HAVE NOTHING BUT THE CLOTHES ON OUR BACKS!
commented 2018-05-04 18:08:52 -0400
I just received this from the Ontario Conservatives.
You all best start paying attention because we ONtarians/Canadians are the only ones who are NOT going to be able to afford to live in ontario or any other part of canada in the next 2 years!
Read this:
Last year Hydro One bought a coal-fired energy company in the US.

And they negotiated a payout of over $50 MILLION USD for the CEO and board.

One guy alone is getting a $14 million USD golden parachute.

Guess who’s paying?

You.

MEANWHILE trudeau is building a luxury welcome centre in Quebec to welcome all the law breaking foreign parasites crossing into canada for the good life off our backs. What next? A new BMW dealership across from it so they all an pick their free new cars, a luxury hotel style hospital to serve their needs and catered meals until their brand new mansions in ontario are built for them to move into?
Sucker canadians too busy shopping and driving around in their big automobiles to pay any attention to what wynne, trudeau and notely are doing to us and canada!
Best enjoy yourselves because by the end of 2019 the only ones who won’t be able to afford to live here and won’t be welcome here are what is left of we canadians- especially we white canadians!
Such FOOLS! KEEP WORKING AND FORGET SHOPPING BECAUSE YOU AREN’T GOING TO HAVE TWO DIMES TO RUB TOGETHER AFTER PAYING FOR THE ENTIRE THIRD WORLD SO THEY WILL VOTE IN TRUDEAU IN 2019!!!
GUESS IGNORANCE TRULY IS BLISS BECAUSE I APPEAR TO BE THE ONLY ONE IN THE FORMER CANAD WHO IS TOO FRIGHTENED AND TOO ANGRY TO ENJOY WHAT IS LEFT OF MY LIFE!
commented 2018-05-04 17:32:32 -0400
Andrew Stephenson then quit taking our money from us. And who was it who voted for Justin, the DUMBEST P.M. in our history who spouts off slogans all the time? LMAO!

Ar you the actual Andrew Stephenson? Comment seems a little odd even for you?
commented 2018-05-04 17:18:43 -0400
I’d say it’s worth the extra three cents on your bill to watch conservatives melt down. They hate being reminded that they’re obsolete, and utterly dependent on monosyllabic slogans from leaders barely more intelligent than they for salvation.
commented 2018-05-04 17:07:12 -0400
What’s the point? Are you serious?

Virtue signalling is what it’s all about these days! EVERYONE WHO REALLY CARES virtue signals. From wearing hockey jerseys to lighting candles to leaving flowers and teddy bears. And posting crap on facebook to show that you REALLY care, REALLY shows that you care! Okay!!!!

So of course, Toronto Hydro does it. After all, if they didn’t, they’d damned well be taken to task for not doing it. Like the little Ottawa Valley town that didn’t lower its flag to half mast. https://www.ctvnews.ca/canada/residents-angry-after-ontario-town-refuses-to-lower-flag-for-humboldt-crash-victims-1.3886145

In cases like this, the idiots who raised the fuss were just raising their virtue signalling up a notch – after all, failing to act as the accusers said you should have acted is a sure sign of a virtue deficit.

It’s all meaningless drivel.
commented 2018-05-04 16:25:58 -0400
Or your property, or your favourite camping spot or worse, your livelihood!
commented 2018-05-04 16:23:53 -0400
sustainability…..this word is code for, you’re about to be removed from your money.