A story on CBC.ca reports that social media sites like Facebook and Twitter are now raking in the lion’s share of federal advertising dollars, and of the $39.2 million of your money the government spent on ads last year, almost $18.2 million went to digital ads.
The merit of the Feds spending our moolah on these ads is a topic for another day, but that’s not what caught my attention.
No, it was comments from Bob Cox, chair of News Media Canada and publisher of the Winnipeg Free Press that had me wondering.
You see, last year marked the lowest amount spent on traditional ads in over 10 years, so news that about forty-six per cent of the Fed’s total budget would go to digital ads, had Bob so ticked off he even played the “think of the seniors!” card.
“Every time something new comes along, people rush to the new thing and ignore the old thing.”
Yeah, that’s right, Bobby! Cars came along more than a century ago and now, just about everybody thinks these autos are a much better way of getting around than riding a horse, a camel or a dogsled. It’s called progress.
Regardless, Cox is lobbying the Feds to spend more on ads in traditional media outlets, arguing that the digital-first marketing strategy is “off-kilter.”
Canada’s mainstream media is about to receive a staggering $600 million bailout/slush fund from the Trudeau Liberals, and Cox is still fretting that some $18 million is going towards digital advertising?
I guess no amount is ever too much at the pigpen once that sow has her snout in the feeding trough. It’s just too bad that you and I are the ones paying for all this pig slop!