A story on CBC.ca reports that social media sites like Facebook and Twitter are now raking in the lion’s share of federal advertising dollars, and of the $39.2 million of your money the government spent on ads last year, almost $18.2 million went to digital ads.
The merit of the Feds spending our moolah on these ads is a topic for another day, but that’s not what caught my attention.
No, it was comments from Bob Cox, chair of News Media Canada and publisher of the Winnipeg Free Press that had me wondering.
You see, last year marked the lowest amount spent on traditional ads in over 10 years, so news that about forty-six per cent of the Fed’s total budget would go to digital ads, had Bob so ticked off he even played the “think of the seniors!” card.
Said Bob:
“Every time something new comes along, people rush to the new thing and ignore the old thing.”
Yeah, that’s right, Bobby! Cars came along more than a century ago and now, just about everybody thinks these autos are a much better way of getting around than riding a horse, a camel or a dogsled. It’s called progress.
Regardless, Cox is lobbying the Feds to spend more on ads in traditional media outlets, arguing that the digital-first marketing strategy is “off-kilter.”
Canada’s mainstream media is about to receive a staggering $600 million bailout/slush fund from the Trudeau Liberals, and Cox is still fretting that some $18 million is going towards digital advertising?
I guess no amount is ever too much at the pigpen once that sow has her snout in the feeding trough. It’s just too bad that you and I are the ones paying for all this pig slop!
LOL. Why the hell would Canada of all countries need nuclear submarines. Incredibly stupid idea.
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Actually it is an incredibly brilliant idea unless you are a drive-by contrarian. IT also helps if you are aware of the world situation. I know that living in TO you think that happens by osmosis but- news flash- it doesn’t.
World War 3: Russian bombers carry out strategic flight over Arctic and Norway REACTS.
CUTTING-EDGE Russian fighter jets carried out a strategic, planned flight over the Arctic on Wednesday, raising concerns over Russia’s growing military presence in the region.
https://www.express.co.uk/news/world/1039279/World-War-3-Russia-Tu-160-supersonic-bombers-military-flight-Arctic-Nato-Norway
-——-Canada ill-prepared for Arctic shipping boom, G7 sustainability summit hears.
China’s Arctic white paper, released in January, laid out its ambition for the creation of a ‘polar silk road,’ a network of Arctic shipping lanes connecting China with the rest of world through the North, and Canada desperately needs a strategy and infrastructure in place for Canadians to benefit, Dawson said.
“Shipping through the Northwest Passage isn’t currently going to benefit the people who live in the Northwest Passage,” Dawson said. “(Canada) needs to figure out how that happens.”
http://www.rcinet.ca/eye-on-the-arctic/2018/05/23/canada-ill-prepared-for-shipping-boom-in-arctic-summit-hears/
The polar regions are an important zone for China’s emergence as a global power. China has long-term strategic interests in the Arctic and economic interests are part of the reason why China is drawn to be active there, though not the sole factor. There has been a lot of international debate and media coverage of China’s economic interests in the Arctic; however, relative to the government’s strategic agenda, China’s major companies have been slow to take up the opportunities available to them in the polar regions and are still relatively weak in polar equipment and expertise.
As a non-Arctic state, economic and scientific activities are the easiest, most legitimate way for China to establish a presence and active role in the Arctic region.
https://www.wilsoncenter.org/article/china-the-arctic
DEAR PRESIDENT TRUMP,
PLEASE HAND OVER ISIS PRISONERS TO SYRIAN GOVERNMENT TO DEAL WITH ACCORDING TO THEIR LAWS.
THANX!
~Jonathan Seagull
“There’s a Canadian born every day”
We are collectively the biggest bunch of suckers on the face of the Earth to allow this crap to keep going on and on.
Sell the CBC to FOX NEWS for a forty pack of Timbits. Then we might have a chance at becoming a democracy again .
He is now going to tax us to death in the name of climate change.
Here’s a novel idea, everyone. How about selling the CBC? We can then take that 1.4+++ billion dollars and purchase brand new nuclear submarines to help protect our country (instead of purchasing used crap from everyone else). I’m not sure how much submarines are, but we should be able to have a fleet of them in say 10-15 years and we don’t even have to raise our taxes further. It’s time we stood up for ourselves and not rely on other countries to protect us. Let’s face it. Russia dropped a flag in the Arctic that we claim and even the U.S. disputes our ownership.
We are a peace loving country, but we have to protect ourselves with more that spit-balls.