February 17, 2019

Trudeau slush fund still not enough for “fish wrap” media outlets that are losing digital ad revenue

David MenziesMission Specialist

A story on CBC.ca reports that social media sites like Facebook and Twitter are now raking in the lion’s share of federal advertising dollars, and of the $39.2 million of your money the government spent on ads last year, almost $18.2 million went to digital ads.

The merit of the Feds spending our moolah on these ads is a topic for another day, but that’s not what caught my attention.

No, it was comments from Bob Cox, chair of News Media Canada and publisher of the Winnipeg Free Press that had me wondering.

You see, last year marked the lowest amount spent on traditional ads in over 10 years, so news that about forty-six per cent of the Fed’s total budget would go to digital ads, had Bob so ticked off he even played the “think of the seniors!” card.

Said Bob:

“Every time something new comes along, people rush to the new thing and ignore the old thing.”

Yeah, that’s right, Bobby! Cars came along more than a century ago and now, just about everybody thinks these autos are a much better way of getting around than riding a horse, a camel or a dogsled. It’s called progress.

Regardless, Cox is lobbying the Feds to spend more on ads in traditional media outlets, arguing that the digital-first marketing strategy is “off-kilter.”

Canada’s mainstream media is about to receive a staggering $600 million bailout/slush fund from the Trudeau Liberals, and Cox is still fretting that some $18 million is going towards digital advertising?

I guess no amount is ever too much at the pigpen once that sow has her snout in the feeding trough. It’s just too bad that you and I are the ones paying for all this pig slop!

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commented 2019-02-19 02:04:22 -0500
commented 2019-02-19 01:57:13 -0500
commented 2019-02-19 00:07:40 -0500
JOHN WICK commented 1 day ago
LOL. Why the hell would Canada of all countries need nuclear submarines. Incredibly stupid idea.
Actually it is an incredibly brilliant idea unless you are a drive-by contrarian. IT also helps if you are aware of the world situation. I know that living in TO you think that happens by osmosis but- news flash- it doesn’t.

World War 3: Russian bombers carry out strategic flight over Arctic and Norway REACTS.

CUTTING-EDGE Russian fighter jets carried out a strategic, planned flight over the Arctic on Wednesday, raising concerns over Russia’s growing military presence in the region.

Canada ill-prepared for Arctic shipping boom, G7 sustainability summit hears.

China’s Arctic white paper, released in January, laid out its ambition for the creation of a ‘polar silk road,’ a network of Arctic shipping lanes connecting China with the rest of world through the North, and Canada desperately needs a strategy and infrastructure in place for Canadians to benefit, Dawson said.

“Shipping through the Northwest Passage isn’t currently going to benefit the people who live in the Northwest Passage,” Dawson said. “(Canada) needs to figure out how that happens.”


The polar regions are an important zone for China’s emergence as a global power. China has long-term strategic interests in the Arctic and economic interests are part of the reason why China is drawn to be active there, though not the sole factor. There has been a lot of international debate and media coverage of China’s economic interests in the Arctic; however, relative to the government’s strategic agenda, China’s major companies have been slow to take up the opportunities available to them in the polar regions and are still relatively weak in polar equipment and expertise.

As a non-Arctic state, economic and scientific activities are the easiest, most legitimate way for China to establish a presence and active role in the Arctic region.

commented 2019-02-18 23:49:24 -0500
I cancelled my subscription to the Winnipeg Free Press during the last election. It was little more than a Tiger Beat magazine special on Trudeau- every day. If they were remotely unbiased I would have kept my sub but they’re not and I didn’t.
commented 2019-02-18 20:28:20 -0500



~Jonathan Seagull
commented 2019-02-18 02:01:15 -0500
P. T. Barnum actually said :
“There’s a Canadian born every day”
We are collectively the biggest bunch of suckers on the face of the Earth to allow this crap to keep going on and on.
Sell the CBC to FOX NEWS for a forty pack of Timbits. Then we might have a chance at becoming a democracy again .
commented 2019-02-17 22:44:27 -0500
Rick Sloan—-I like your idea of selling the CBC plus delete the 590 million slush fund, then we have 2 Billion a year to build Ice-breaking Frigates and our specially made Arctic Cruising Jets that can seek out the enemy’s submarines and can survive in -70 weather, at least for 12 years when it becomes +80 up there. (AOC)
commented 2019-02-17 19:49:36 -0500
John wick, exactly the kind of reply we all come to expect from a freeloading liberal such as yourself
commented 2019-02-17 19:14:17 -0500
Canada’s war will be against the enemy that currently sits on the Throne. It will be bloody but short.
commented 2019-02-17 17:56:44 -0500
You have no idea how totally disgusted and angry I am at paying high taxes that are given to big corporations, foreign countries that I’ll never visit in my life, foreigners invading my country to also cash in on my tax dollars, and domestic corrupted officials, along with all those gov’t employees and Canadian welfarers of all stripes and colours. You have no idea how I am now constantly raking my brain on how to escape the theft of my hard-working money. Canadians better wake up at the next elections, because there will be no sympathy left from me.
commented 2019-02-17 17:01:58 -0500
I mean we already have a cut rate Indian Parody Double for Justin and Butt’s. The doubles will probably spend less too.
commented 2019-02-17 16:58:22 -0500
There’s a simple solution to the falling ad revenue problem. Those failing news outlets should outsource labor to call centers in the third world. With the media supporting open borders they should have no problem giving up their jobs to qualified “immigrant” journo’s willing to work longer hours for less pay. Maybe the soon to be replaced populations of former media workers could learn to code or something?
commented 2019-02-17 16:24:46 -0500
LOL. Why the hell would Canada of all countries need nuclear submarines. Incredibly stupid idea.
commented 2019-02-17 16:10:33 -0500
According to Kevin O’leary who wanted to run for head of the Conservative Party, Justin Trudeau gave away over 4 billion dollars of our tax dollars to other countries and entities in the first 60 he was in office. Remember the ‘selfy tour’? I saw him recently in one of his ‘Town Halls’, where he told a vet that was in the crowd, we just don’t have the money that our vets are asking for. How sick.

He is now going to tax us to death in the name of climate change.

Here’s a novel idea, everyone. How about selling the CBC? We can then take that 1.4+++ billion dollars and purchase brand new nuclear submarines to help protect our country (instead of purchasing used crap from everyone else). I’m not sure how much submarines are, but we should be able to have a fleet of them in say 10-15 years and we don’t even have to raise our taxes further. It’s time we stood up for ourselves and not rely on other countries to protect us. Let’s face it. Russia dropped a flag in the Arctic that we claim and even the U.S. disputes our ownership.

We are a peace loving country, but we have to protect ourselves with more that spit-balls.