Politicians are products to be sold, like soap or cereal, and like others, Justin Trudeau sells himself constantly but his media strategy differs wildly from any politician, Liberal or Conservative, we’ve ever seen.
Normally, politicians try to sell the public on their policies but with Trudeau, the product being sold isn’t the policy but Justin himself.
We’re being sold Justin Trudeau over and over again not only by the Liberals and his handlers but by the media as well.
Watch as I document some of this for you and show how Trudeau is going well outside normal political journalism to reach the audience that he thinks, or knows, will come out to vote for him.
Whether it’s his socks, or gushing pieces about him hugging puppet unicorns or going on The Social and talking about life rather than politics, that’s what he really wants to do — sell the man, not the message.
Those that want rid of Trudeau can laugh at this, mock it, scorn it as vacuous and devoid of policy, but it’s working. He’s selling himself non-stop to people that never pay attention to politics.
Remember in the 2012 US election laughing about how Barack Obama would avoid interviews with real White House correspondents choosing instead to call in to chat on the radio with DJ Pimp With a Limp?
It sounded ridiculous but it worked and Trudeau is implementing that plan on steroids!
Beyond mocking it, conservatives have to figure out how to counter it with their own narrative or they will face a real uphill battle come 2019.