How The Rebel Crowdfunds
Unlike most Canadian media, The Rebel is an independent start-up that receives no government funds whatsoever. It relies on a crowdfunding model, where thousands of ordinary people support it through small contributions. No single donor has given more than 2% of the Rebel’s funds. The average gift is $63.
The Rebel does two types of crowdfunding: crowdfunding for its own business operations and campaigns, and crowdfunding for external charities.
Internal crowdfunding includes annual capital campaigns, equipment, studios, apps and general support. It also covers specific projects, like public interest legal work, political issue campaigns, and journalistic travel. It also supports the hiring of journalistic staff, including student interns.
In the past fiscal year, the Rebel has crowdfunded $1.54 million for these business operations, which nearly covers the $1.67 million in expenses associated with those costs. Rebel's crowdfunding terms of service make it clear that if a particular project is oversubscribed, funds may be put towards the overhead associated with that project, or to similar projects. We call this process "social commerce"; others call it "pay it forward". It's how the Rebel pays the bills.
In addition to crowdfunding its own business operations, the Rebel also crowdfunds for selected bona fide charities. This is done on third-party crowdfunding websites like Indiegogo and Generosity.com for maximum transparency. 100% of the net proceeds from these third-party sites is passed on to the recipient, with no other Rebel expenses claimed.
External Charity Campaigns
Crowdfund vs Expenses
Tommy Robinson Studio Crowdfunding