For many practical reasons, the New Balance 587 has been my favourite running shoe for the past two decades so you can understand why I was startled to see a headline reading, “Why People Are Burning their New Balance Sneakers.”
Apparently the freak out over New Balance erupted following comments made by the company’s vice president of communications.
In an interview with Wall Street Journal, he said in the context of Trump’s opposition to the Trans-Pacific Partnership trade deal, that under Donald Trump “we feel things are going to move in the right direction.”
Progressives and all the other Trump-haters interpreted his comments as an all-out endorsement of Trump and soon the internet was peppered with images of New Balance sneakers either being tossed in trash cans or set ablaze.
Ironically, the reason New Balance isn’t a fan of the TPP is because they believe the deal will hurt their shoe production in the U.S. while rewarding competitors that make their sneakers overseas.
Yes, another reason to love my 587s is that they’re made in the U.S.A. meaning this company employs Americans to make its shoes. Imagine that?
But Trump-haters continue to single-out New Balance as a boycott target thanks to an executive agreeing with the President-elect’s position on a trade agreement.
And so these social justice warriors are marching in the streets, decked out in Adidas and Nike sneakers manufactured in such places as China and Indonesia and Pakistan.
Weeks after November 8th, and these people still don’t get it.