February 04, 2019

How Vice Media faked their web traffic numbers

Martina MarkotaRebel Contributor

Vice Media has had a rough time of it lately. Like BuzzFeed, they’re having to lay off staff. They’re claiming that this is just a move to improve their business, but it’s much deeper than that. Vice isn’t just restructuring – this is a business plagued with internal problems and a declining readership.

You might not have realized, though…because they’ve been inflating their traffic numbers using a clever little trick that shares hits between different websites. It seems that pretending to be popular really doesn’t pay off…

Comments
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commented 2019-02-05 11:05:15 -0500
And The Rebel soldiers on. This is inspite of Nicholas Conklin’s assurances that it has a tiny market that is getting smaller and it is going under any day now.
commented 2019-02-05 02:56:45 -0500
I had a good laugh at their recent layoffs!
commented 2019-02-04 23:30:06 -0500
That was really interesting. I did not know about this “assignment” business. It seems Vice’s advertisers are being de-frauded – they’re paying for an audience much smaller than purported.
I’ve also read about other for-profit companies with thousands of computers and hundreds of thousands of seemingly independent addresses who, for a few, will pump one’s view numbers. What did the old anarchists used to say:
“You don’t have to screw people over to survive.”