September 10, 2017

Was it something we said? Fat Bastard Burrito fixes “racist” problem with logo change

David MenziesMission Specialist

Was The Rebel to blame for a restaurant chain submitting to the tyranny of political correctness, after we asked Millennials if the name and logo of Fat Bastard Burrito Company was racist?

The suggestion originally came from a Now Magazine article that condemned the chain's logo – even though the founder of Fat Bastard is Latino himself.

In 1991, Francisco Vidal came to Toronto as a refugee from El Salvador.

With years of hard work, he built his successful burrito company, but what does he know? Now’s writer F. T. Green says his logo was racist:

“[The] logo trades on the worst stereotypes about Mexicans. It features a fat man with a moustache and a gold tooth. He's wearing a poncho and a sombrero. And he's riding a donkey while eating a burrito which, for the record, is Tex-Mex cuisine as popularized in North America, not Mexican.”

Alas, most of the Generation Trudeau kids we interviewed agreed.

The "Mexican on the donkey" artwork was a tad busy but it had some cornball charm. Sadly, just days after our segment aired, Fat Bastard revealed its new logo.

A company spokesman confirmed that until the Now writer asked them about the name and logo, Fat Bastard had received zero complaints from the public.

Thus, with the new logo, Fat Bastard is seeking to fix a problem that simply does not exist.

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commented 2017-09-11 12:12:29 -0400
Sigh. Just another cave-in story.
commented 2017-09-11 07:59:18 -0400
The should have changed the name to Extra Fat Bastard adding one more item.
commented 2017-09-10 23:32:38 -0400
Canadian Mongrel commented – “I am the proud owner of an Albino Rhino pint glass, which I received when Earl’s was an Albertan company.”

Same here Mongrel. When I heard about the bed-wetting hissy fit over it I went to my local Earl’s manager and got 6 pint glasses, a tap handle and a tin bar sign, all of which are proudly displayed in my rec room bar – any complaints to the proprietorship will be roundly ignored.
commented 2017-09-10 19:41:02 -0400
I remember a very funny movie, “Pepi, that’s Me.” Every mexican/spanish stereotype imaginable was presented and the movie was still hilarious and cute. It had the expected ending as well.
commented 2017-09-10 18:54:40 -0400
My post below was referring to Earl’s vs an Immigrant who was insulted by the name of Earl’s beer. A HR Court awarded her $25,000.
commented 2017-09-10 18:03:06 -0400
Attached to Immigration, we should have a one step deport button which can send an ungrateful Immigrant back to it’s homeland within a week.
commented 2017-09-10 17:13:11 -0400
Andrew what will you do when someone has a problem with you in some form? Will you just bend over for them?
commented 2017-09-10 17:12:17 -0400
Andrew Stephenson what eventual problem? The only ones with problems are the mental midgets who got offended by the sign. They are not in charge of the world.

Karan Singh i forgot about the Albino Rhino thing, it was a sign of things to come.
commented 2017-09-10 15:22:13 -0400
I have never heard of NOW, nor F.T. Green. Had to do a search to find out they are both from Toronto. That pretty much explains everything. I suspect the F.T. stands for Friggin’ Turd.
Wrong call changing the logo, Francisco.
commented 2017-09-10 15:09:42 -0400
Andrew Stephenson,

You are being very hard on yourself when you post

“Low grade and largely failed trolling?”

Granted, that is what your posts are but, with experience and education, you might improve; particularly if you forget everything from the degree you claim to have obtained in 2007. So no need to be self hating, you have the opportunity to succeed and not fail.
commented 2017-09-10 14:49:43 -0400
Karan, thanks for the link.
Good response to resident contrarian too!
commented 2017-09-10 14:35:14 -0400

I am the proud owner of an Albino Rhino pint glass, which I received when Earl’s was an Albertan company. Their cave in on Albino Rhino was when I patronized them less, and their overt attempt at forcing halal was when I patronized them not at all. I don’t believe they backtracked on halal at all, just said they did.

But I do like my pint glass…particularly when it is full ;)
commented 2017-09-10 14:31:02 -0400
I like the jolly stereotype. I thought the "worst " stereotype would be a mexican gangbanger with a gold tooth.
commented 2017-09-10 14:30:37 -0400
ANDREW STEPHENSON commented: “One does not need to wait until something festers into a full blown crisis before fixing something that may be an eventual problem.”

If a funny but innocent sign could cause a full blown crisis in the minds of some people then they should be committed to some mental asylum for life.
commented 2017-09-10 14:01:51 -0400
“What is your point right now?” LOL. It’s pretty clear that most of Generation Trudeau cares far less about this than Menzies does. His attempt to stir up faux-outrage fell pretty flat on its face.

Is this what passes for top shelf content at the Rebel now? Low grade and largely failed trolling? The anti-virtue virtue signaling might work, but you’ve got to find an actual issue to do it on.
commented 2017-09-10 13:52:38 -0400
I’d say being upset by the logo change is as ridiculous as the logo change itself. It’s their prerogative to change their logo. One does not need to wait until something festers into a full blown crisis before fixing something that may be an eventual problem.
commented 2017-09-10 13:10:43 -0400
Karan Singh, I hadn’t heard about that case. Absolute madness!
commented 2017-09-10 12:54:32 -0400
And there is no doubt that the young lady’s argument was further reinforced by the presence of her exposed firm and delightful cleavage.

Well played, Miss. Well played.
commented 2017-09-10 12:48:45 -0400
Reminds me of a black african refugee women (she was a muslim from Nigeria) who sued Earls restaurant for using ‘Albino Rhino’ name on one of their home brewed beer. The case went to BC human rights tribunal and as expected from leftist loonies in charge of every human rights/kangaroo courts the complainant was awarded $25,000 compensation & Earls had to drop the name from their menu.
commented 2017-09-10 12:48:42 -0400
Of course, no one bothered to ask an El Salvadoran what they think of Mexicans.

Actually, they really do think of Mexicans as fat bastards.

Mexico is so popular in Central America. (FYI, Mexico is not part of Central America, liberal shite-heads.)
commented 2017-09-10 12:42:01 -0400
I’m willing to bet the smug little poser who started this BS really thinks they changed the world with their bratty tantrum over the insignificant.
commented 2017-09-10 12:36:07 -0400
The aspect of the logo that F. T. Green objected to was actually the donkey, and the fact it was being ridden by a self satisfied fat person.

You see, the the donkey represents useful idiot SJW’s like himself, and the fat person riding the donkey represents their handlers like Soros, Clintons, muslim oil sheiks, etc. whohave trained the donkeys.
commented 2017-09-10 12:31:55 -0400
Menzies you’re an idiot… You like to sway opinion and create controversy but I seriously miss faith Goldie
commented 2017-09-10 11:59:08 -0400
I missed what the tall offended tart, who you said called you a “bitch”, was saying…I couldn’t take my eyes off her decolletage – in spite of how much the little darlins anger, hurt feelings and name-calling turns out to be such a turn off!
commented 2017-09-10 11:53:16 -0400
The shallow intellect of the street folks in the video is laughable . . . .
commented 2017-09-10 11:33:27 -0400
Leftist regressives are notorious for insisting fix problems that don’t exist; it’s now a requirement for their own existence!