Was The Rebel to blame for a restaurant chain submitting to the tyranny of political correctness, after we asked Millennials if the name and logo of Fat Bastard Burrito Company was racist?
The suggestion originally came from a Now Magazine article that condemned the chain's logo – even though the founder of Fat Bastard is Latino himself.
In 1991, Francisco Vidal came to Toronto as a refugee from El Salvador.
With years of hard work, he built his successful burrito company, but what does he know? Now’s writer F. T. Green says his logo was racist:
“[The] logo trades on the worst stereotypes about Mexicans. It features a fat man with a moustache and a gold tooth. He's wearing a poncho and a sombrero. And he's riding a donkey while eating a burrito which, for the record, is Tex-Mex cuisine as popularized in North America, not Mexican.”
Alas, most of the Generation Trudeau kids we interviewed agreed.
The "Mexican on the donkey" artwork was a tad busy but it had some cornball charm. Sadly, just days after our segment aired, Fat Bastard revealed its new logo.
A company spokesman confirmed that until the Now writer asked them about the name and logo, Fat Bastard had received zero complaints from the public.
Thus, with the new logo, Fat Bastard is seeking to fix a problem that simply does not exist.