Despite an almost total lack of promotion, The Mule is outperforming movies that were heavily hyped over the holiday season. According to Breitbart:
Nevertheless, after being quietly released into 2800 theaters over the holidays and opening to $17 million, The Mule’s staying power is a marvel. (…)
Usually a movie, even successful ones, lose 50 percent of their opening box office on the second weekend. On its fourth weekend, The Mule grossed $9.1 million, which is more than 50 percent of its opening weekend, which almost never happens.
With $81 million in the bank, at this rate, The Mule is almost certain to cross the magic $100 million mark before the end of its theatrical run.
Pretty incredible for a film starring an 88-year-old Republican, huh?