I saw the Gillette ad this morning, and I didn’t initially hate it. OK, so I understand they’ve exaggerated an issue and they’re definitely jumping on the #MeToo movement for progressive points. However, I don’t necessarily object to the message.
It’s a good thing for men to hold each other to account. That’s a good message – but I think the real question is whether we need reminding about it. If this ad was produced based on the presumption that men don’t already do this, then they’re wrong.
Men already hold each other to account, and we’ve been doing it since the playground.