November 09, 2016

Wynne Liberals spend $20K to photograph 16 Foodland Ontario recipes

Andrew LawtonRebel Commentator

In the era of food selfies and Instagram meal posts, the Ontario government spent more than $20,000 on photographing food.

I came across the expenditure in a Freedom of Information document from the Ontario Ministry of Agriculture, Food and Rural Affairs, showing two contracts to Toronto based food photography company Champion Photography.

In June of 2015, $14,746.50 was spent on “Recipe Photography for Recipe Releases - 12 Recipes over 3 days.”

Less than eight months later, $5,819.50 was spent “To Photograph four Foodland Ontario Recipes featuring Ontario Rabbit, Venison, Pickerel and Rainbow trout.”

That works out to about $5,000 a day for the sessions—or more than $1,200 for each individual dish.

The Foodland Ontario program aims to promote Ontario ingredients — from produce to dairy to meat — to Ontario consumers, which may have served a purpose years ago, but is now duplicating far more successful “buy local” efforts by producers and retailers.

I looked up some of the recipes that Foodland Ontario promotes, and while I’m sure they’re delicious, the only thing expressly unique about them is that they’ve put the word “Ontario” before most of the ingredients.

A ministry spokesperson told me that the costs included “photography and photography costs including studio rental, food preparation, food styling, prop styling, and miscellaneous expenses (couriers, etc.) for a series of recipes to be used as part of Foodland’s marketing activities.”

She said that the photos have been used in marketing materials such as media releases, newsletters, online and on recipe cards.

It still left a bad taste in my mouth.

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commented 2016-11-10 06:45:05 -0500
Now if only they spent $45,000 photographing a fake jet with Conservatives MacKay and Ambrose all would be well!
commented 2016-11-10 01:39:07 -0500
Any government program initiated by a socialist government “aims to promote” the redirection of the flow of cash into their own or their pal’s pockets.
commented 2016-11-09 23:04:55 -0500
How much do you want to bet that the photographer donated to the Liberal Party of Ontario in the recent past and is being rewarded with tens of thousands of dollars for doing something an ordinary person could do with an ordinary camera (or a scanner and desktop publishing software) for mere dozens or hundreds of dollars?
commented 2016-11-09 22:26:58 -0500
How do they keep Manitoba or Quebec rabbits out of Ontario. I cant picture eating rabbit. Having had moose I could eat some venison cooked at home whereas a restaurant would charge through my wallet. And I don’t like most fish. I would say this was wasted money
commented 2016-11-09 21:31:16 -0500
At least it’s not kiddie porn – but just be patient pervs can’t resist their reflex when the public is funding their unrestrained desires.
commented 2016-11-09 19:27:30 -0500
@andrew Lawton….that’s what those services cost…gives you some idea how much those food flyers you get in your junk mail cost to produce.

And I know from working in this line when I was younger food is the most regulated (for honesty in advertising) and the most difficult to get a good result…..calendar girls are easy by comparison.

And these days if you don’t have at least a half million invested in your studio as a “barrier to entry” you are just a “gypsie with a camera” with no credibility in the market. You have to absorb those costs somehow and don’t fool yourself….you couldn’t match this with your cell phone.
commented 2016-11-09 18:35:32 -0500
It’s a distraction tactic
A distraction from what you ask - w e l l -..-.$$
commented 2016-11-09 18:01:28 -0500
Will some Islamic Jihadist terrorist kill Kathleen Wynne (an evil person with no moral or intellectual integrity whatsoever) grave yard dead. I will condemn the Muslim terrorist(s) but celebrate the murder as poetic justice.
People of Ontario (you voters who elected this evil sex pervert) get rid o her now in the name of freedom, justice, truth, and democracy.